LAS VEGAS NBA EXPANSION TEAM BRAND IDENTITY
The NBA is likely to add 2 new teams within the next 5 years, and Las Vegas is primed for NBA expansion. With the recent success of teams like the the Vegas Golden Knights (NHL), the Las Vegas Raiders (NFL) and the Las Vegas Aces (WNBA), the NBA will look to leverage an energized fan base with an appetite for local sports, an improved infrastructure and the city’s global appeal as an entertainment destination. Las Vegas boasts an established basketball culture, showcased by the annual NBA Summer League, and a growing reputation as a sports hub, making it an ideal location for the NBA’s next major expansion. This proposed identity would incorporate visual elements from the Aces and Knights brand systems for visual symmetry, while solidifying a uniquely powerful new brand that proudly calls all who are worthy to Join the Legion!
