DOLE GO BERRIES! PRODUCT LAUNCH MATERIALS
As the largest producer of fruit and vegetables in the world, Dole wanted to offer on-the-go consumers an easy, healthy snack option with its newly-launched Dole Go Berries!™. Available in three, recyclable snack-size packages that snap apart, each container provides four ounces of fresh Dole strawberries designed to capitalize on the growing mobile snacking trend.
The products are ventilated for freshness and easy rinsing, with a proprietary package that Dole said is the first to provide “snap-rinse-go” convenience. This inventive package was awarded Best New Packaging as part of the Produce Innovation Awards at United Fresh 2017, an expo dedicated to innovation in produce and fresh foods. The berries are packaged in 3-packs of fun, snack-sized containers that offer snap, rinse and go convenience. The ventilated packaging promotes increased airflow around the berries, aiding cooling and improves freshness, while also making rinsing easy for consumers.
