REFRESHING THE ICONIC MR. PEANUTE MASCOT
Planters is an American snack food company founded in 1906, a division of Kraft Foods, that is best known for its processed nuts and for the Mr. Peanut mascot. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The original design was modified by a commercial artist and has continued to change over the years.
